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Insightful discussions and interviews on controversial topics of society and culture, human rights, social justice and education. The Dark Room is produced and hosted by Dr. Paul Salvatori.
Episodes
Monday Apr 27, 2020
Monday Apr 27, 2020
Have you been persuaded by an “influencer”? Do you really know?
Dr. Paul talks to Toronto-based journalist and art curator, Tatum Dooley, about the rise of influencers, namely popular individuals online selling what appears to be a “natural” or “ordinary” part of their lives, and how they are pairing—through agencies like Toronto’s #paid—to with trendy brands to strategically push their products.
Bearing on the power of images and art, the discussion explores how ethical influencer marketing is and to what extent audiences can make informed choices as to whether to buy from them, thereby having the opportunity to resist the allure of advertising.
Learn more about Tatum here.
You can also read her engaging pieces, discussed in this episode, on influencer culture at The Walrus (“We’ll All Be Social Media Sell Outs Soon”) and Real Life (“Cost of Simplicity”).
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CREDITS
Producer - Dr. Paul Salvatori
Writer & Host - Dr. Paul Salvatori
Sound Editor - Peter Bull
Music - Dr. Paul Salvatori
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