The Dark Room

Episode #120 - Exploring the unsettling rise of “influencer” culture with Tatum Dooley

April 27, 2020

Have you been persuaded by an “influencer”? Do you really know?

Dr. Paul talks to Toronto-based journalist and art curator, Tatum Dooley, about the rise of influencers, namely popular individuals online selling what appears to be a “natural” or “ordinary” part of their lives, and how they are pairing—through agencies like Toronto’s #paid—to with trendy brands to strategically push their products.   

Bearing on the power of images and art, the discussion explores how ethical influencer marketing is and to what extent audiences can make informed choices as to whether to buy from them, thereby having the opportunity to resist the allure of advertising. 

Learn more about Tatum here.

You can also read her engaging pieces, discussed in this episode, on influencer culture at The Walrus (“We’ll All Be Social Media Sell Outs Soon”) and  Real Life (“Cost of Simplicity”).

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CREDITS

Producer - Dr. Paul Salvatori

Writer & Host - Dr. Paul Salvatori

Sound Editor - Peter Bull

Music - Dr. Paul Salvatori